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Course Description

Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing.  Let your instructor guide your exploration of Facebook and YouTube.  For anyone interested in social networks.
Your instructor is a nationally known speaker, consultant and trainer on social networks and social media.
Online, one month, $195; Jennifer H. Selke, instructor.
No discounts apply to online courses.

Course Outline

Unit 1
How Marketing has Changed and Where Social Networks Fit?

  • How is marketing changing?
  • Who is your customer & where are they online?
  • What role does content play?
  • What are the trends on the horizon?


Unit 2
Where to Start? Strategy, Listening, & Accounts

  • Start with a plan: Developing a social media marketing strategy.
  • Where does listening & engagement fit into strategy?
  • Learning to use some basic tools
  • How are organizations using social media?

Unit 3
What Do Social Networks Fit in Your Business?

  • A general overview of social sites that may fit your marketing goals.
  • Where are your customers and how are they using social media?
  • How to set up social network profiles?
  • Can you measure the return on your investment?


Unit 4
Using Facebook to Promote Your Brand and Engage Your Customers

  • The Basics of Facebook: Personal & Business Applications
  • How to Set-up Your Facebook Page
  • Using Content and Posts to Boost Engagement
  • Case Studies on How Businesses Use Facebook

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Introduction To Social Media (online)
Type
Online-fixed date/synchronous meeting(s)
Dates
Feb 01, 2021 to Feb 26, 2021
Course Fee(s)
Section Notes

This UGotClass course is a one-month, online course. This self-paced course begins on February 1, 2021, and ends on February 26, 2021. 

Cancellation, Withdrawal and Refund Policy

A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. For courses costing $75 or less, the withdrawal fee is $10 per course. No refunds will be given after that time. E-mail your withdrawal request to: course.withdrawals@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded.

For more information contact us at ncce@temple.edu or 267-468-8500.

Section Title
Introduction To Social Media (online)
Type
Online, self paced
Dates
Apr 05, 2021 to Apr 30, 2021
Delivery Options
Online  
Course Fee(s)
Section Notes

This UGotClass course is a one-month, online course. This self-paced course begins on April 5, 2021, and ends on April 30, 2021. 

Cancellation, Withdrawal and Refund Policy

A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. For courses costing $75 or less, the withdrawal fee is $10 per course. No refunds will be given after that time. E-mail your withdrawal request to: course.withdrawals@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded.

For more information contact us at ncce@temple.edu or 267-468-8500.