How Marketing has Changed and Where Social Networks Fit?
- How is marketing changing?
- Who is your customer & where are they online?
- What role does content play?
- What are the trends on the horizon?
Where to Start? Strategy, Listening, & Accounts
- Start with a plan: Developing a social media marketing strategy.
- Where does listening & engagement fit into strategy?
- Learning to use some basic tools
- How are organizations using social media?
What Do Social Networks Fit in Your Business?
- A general overview of social sites that may fit your marketing goals.
- Where are your customers and how are they using social media?
- How to set up social network profiles?
- Can you measure the return on your investment?
Using Facebook to Promote Your Brand and Engage Your Customers
- The Basics of Facebook: Personal & Business Applications
- How to Set-up Your Facebook Page
- Using Content and Posts to Boost Engagement
- Case Studies on How Businesses Use Facebook
Applies Towards the Following Certificates
- Social Media for Business Certificate : Social Media for Business Certificate