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Course Description

PRESIDENTIAL CAMPAIGN ADVERTISING FROM 1952 TO 2020
Stan Cutler
4-Week Course
Tuesdays, June 1-22, 3:00 PM-4:30 PM
We will explore the influence of presidential campaign advertising on election outcomes and national polarization. In this course, we will (1) develop a deeper understanding of American politics by recognizing persuasive components that make the campaign messages effective, and (2) apply the tools of rhetorical analysis to reveal the emotional, logical, and cultural triggers of persuasion underlying voter choice.
Max. Registrants: 30

Notes

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