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Course Description

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This is the third workshop in the 10 week Entrepreneurial Success Workshop Series. Upon completion of Introduction to Marketing, students will be able to: identify the demographic and psychographic characteristics of their potential customer, understand the difference between primary and secondary research, and determine target market for their product/service.

 

Learner Outcomes

Segment Objectives

Attendees will:

  • Be able to identify the demographic characteristics of their potential customer
  • Be able to identify the psychographic characteristics of their potential customer
  • Understand the difference between primary and secondary research
  • Be able to identify their business’s target market
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