ONCE1128 - Instagram for Business

Course Description

With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We'll also explore Do's and Don'ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An android or iOS device is needed to take full advantage of the exercises in this class.

This is an online, one-month course.

Course Outline

Unit 1

• Setting Up For Success
• Basic functions of Instagram including tips on shooting photos using the Instagram app
• How to edit and enhance photos taken with Instagram
• Forming a voice for an Instagram account in alignment your overall marketing and business goals
• Getting the attention of your target audience
• Building a strong social plan to reach your goals
• Case studies of commercial & individual Instagram accounts

Unit 2

• Creative Content
• Telling the story through pictures
• Types of photos to post - your own and others
• Exploring Photo Challenges
• The perfect Giveaway formula
• Creative ways businesses are using Instagram

Unit 3

• Engaging & Building Your Community
• Spotlight on your community & others
• How small input can cause exponential growth
• How to make hashtags work for you
• Starting your own hashtags with purpose
• Business case studies and best practices for community engagement

Unit 4

• Dos & Don’ts of Instagram and Must-have Photo Apps
• Insta-etiquette
• The importance of measuring success and how to move forward based on data collected
• Photo apps for easy & flawless mobile editing
• Photo apps for creation and making visually appealing images on-the-go

Notes