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Course Description

Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.  Learn how to take your business or hobby and turn it into a podcast.  This step-by-step class will take you from start to finish and cover the required elements needed to get your show online.  Come to class with your idea and end with your show online for all to hear.

Course Outline

Unit 1
Starting a Podcast for Businesses or Pleasure

  • What is a podcast and how it works
  • Finding your target audience and goals
  • What type of podcast will work for your clients: interview style, panel discussions, host lectures
  • How long your show should be and what should you call it
  • What realistic expectations and options are for the total number of shows you will produce
  • Including Audio and Video options of your shows 

Unit 2
Setting-up your Show

  • Best equipment for you (microphones, computers, headphones, mixing boards) - budget options as well as full professional set up
  • Finding audio files to make the “bumpers” for your show
  • Options for editing files on a mac or PC
  • Where to host your show files and setting up a website
  • Submitting to iTunes, Stitcher and other podcast directories

Unit 3
Recording Your Podcast

  • How to set up a studio in your home
  • What is a good on-the-go podcast set up?
  • Talking to others outside of your business
  • Tips on recording your podcast for good audio quality
  • Setting up simple camera and lights if you are incorporating video

Unit 4
Marketing and Promoting Your Podcast

  • Getting the word out about your show
  • Making money with subscriptions
  • Building a community around your podcast
  • Reaching current AND new clients
  • How to use your podcast to grow your leadership position in your industry
  • Being an effective marketer without being an obnoxious sales person

Learner Outcomes

Course outcomes

Upon completion of this course you will:

  1. Feel confident purchasing and setting up the right equipment for the show you want to run
  2. Discover what topics work for your business or personal goals
  3. Gain practical experience producing a podcast
  4. Know how to get your podcast out to a large audience
  5. Use your show to maximize your business marketing
  6. Learn how to make money from your podcast

Course objectives

  1. Identify how podcasts can be used to grow your business or hobby
  2. Learn how to choosing the right equipment and where to host your files
  3. Learn how to record an audio or podcast
  4. Discover the types of podcasts and which one works best for your goals
  5. Reach the maximum audience by getting listed on iTunes, Stitcher.com and all of the major podcast directories
  6. Develop a marketing strategy to coordinate your business goals with a podcast people will look for and get excited about

Notes

Matt Honsberger has been involved in many avenues including teaching, high-ropes instructor, full-time camp director and now as a digital media consultant, world-traveller and Executive Producer of Podcasting with Go Camp Pro. In his current role, he manages and produces 5 Summer Camp related podcasts (CampHacker, Camp Code, The Day Camp Pod, First Class Counsellors and The Camp Owners Podcast) as well as co-hosting First Class Counsellors.

In everything that he does, Matt is passionate about serving people and building communities. That's really what Podcasting is about. We produce content to be useful to people - and whether it's used for entertainment, education or a little bit of both you can make a difference through building a community of listeners.

Class Participation:

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom (1 – 2 Business Days after Registration). You will have a password and use your email address and password to gain access. You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

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Enroll Now - Select a section to enroll in
Section Title
Podcasting (ONLINE)
Type
Online, self paced
Dates
Feb 05, 2024 to Mar 01, 2024
Delivery Options
Course Fee(s)
Course Fee non-credit $245.00
Section Notes

This Class is an ONLINE Self-Paced Course in partnership with LERN/UGotClass. Course is scheduled for February 5th to March 1, 2024. There are not set meeting dates or times.

NOTE: Students will receive an Email from UGotClass/LERN prior to the first class, with Log-On information. 

Class Participation: It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom (The Wednesday before Class Begins). You will have a password and use your email address and password to gain access. You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

Cancellation, Withdrawal and Refund Policy

A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. For courses costing $75 or less, the withdrawal fee is $10 per course. No refunds will be given after that time. E-mail your withdrawal request to: NCCE@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded.

For more information contact us at ncce@temple.edu or 267-468-8500.

Section Title
Podcasting (ONLINE)
Type
Online, self paced
Dates
Apr 01, 2024 to Apr 26, 2024
Delivery Options
Course Fee(s)
Course Fee non-credit $245.00
Section Notes

This Class is an ONLINE Self-Paced Course in partnership with LERN/UGotClass. Course is scheduled for April 1-26, 2024. There are not set meeting dates or times.

NOTE: Students will receive an Email from UGotClass/LERN prior to the first class, with Log-On information. 

Class Participation: It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom (The Wednesday before Class Begins). You will have a password and use your email address and password to gain access. You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

Cancellation, Withdrawal and Refund Policy

A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. For courses costing $75 or less, the withdrawal fee is $10 per course. No refunds will be given after that time. E-mail your withdrawal request to: NCCE@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded.

For more information contact us at ncce@temple.edu or 267-468-8500.