Course Description

This course will provide you with a solid understanding of fundraising covering areas such as annual giving, corporate and foundation relations, major gifts, planned giving and special events. A myriad of fundraising techniques will be discussed and analyzed such as direct mail, telemarketing, e-solicitation, grant writing, and face to face solicitation. Topics including ethics in fundraising, careers in development and philanthropy in a recession will also be explored. What you will learn: How to build the case for support for your program or event; how to create a pool of prospective donors to approach; how to create good solicitation materials; and how to use social networking for fundraising.

Applies Towards the Following Certificates

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Section Title
Fundraising/Non-Sponsorship Revenue
Online-fixed date/synchronous meeting(s)
9:00AM to 1:00PM
Dec 03, 2022
Schedule and Location
Contact Hours
  • Online Learning
Delivery Options
Course Fee(s)
Course Fee non-credit $425.00 Click here to get more information
Section Notes

For all Event Leadership Courses, students will connect with the professors for course times via Zoom. 

For upcoming courses for which you are registered, you will receive information regarding Zoom Sign-In for online courses in the near future.