STHMEL0003 - Principles and Tactics of Effective Event Execution

Course Description

This course explores the operational aspects of industry segments, tools and processes. Proven event execution tactics are introduced to understand event return on investment. Topics include business model, goal setting, event proposals, RFP development, room set up, negotiations, insurance requirements, quality standards, site selection, program development, event marketing, and professional development.

Applies Towards the Following Certificates

• Event Leadership Executive Certificate Program : Core Courses