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Course Description

How can your videos rise above the music mashups and cat antics? Learn how to get your YouTube video on the first page of Google Search. Just like Facebook, YouTube is a social network that needs to be set-up, optimized, and used regularly to be effective. Your patterns of behavior on YouTube may be working against you. Learn how YouTube can complement your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return.

Technical Requirements: Access to Flash needed for audio and slide presentations                                                       

Course Outline

Unit 1: Designing Marketing Goals for YouTube that Maximize the Platform
Unit 2: Building and Optimizing your YouTube Channel
Unit 3: Driving Traffic: Maximizing the Social Network of YouTube
Unit 4: Creating and Distributing Video on YouTube
 
For more information, click here.                                                         

Notes

Instructor: Rob Lee                                         

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Section Title
YouTube for Business
Type
Online, self paced
Dates
Jul 07, 2025 to Aug 01, 2025
Delivery Options
Online  
Course Fee(s)
Course fee $245.00 Click here to get more information
CEUs
1.6 CEUs
Section Notes
  • Instructor: Rob Lee
  • Course Format: Virtual, self-guided
  • Course Duration: July 7 to August 1, 2025
  • Access to Course: An invitation into the online classroom will be emailed to you typically the Wednesday prior to the start of the course. If you haven’t received the invite by the following morning, you can forward the confirmation email to info@ugotclass.org for a prompt response. 
Section Title
YouTube for Business
Type
Online, self paced
Dates
Oct 06, 2025 to Oct 31, 2025
Delivery Options
Online  
Course Fee(s)
Course fee $245.00 Click here to get more information
CEUs
1.6 CEUs
Section Notes
  • Instructor: Rob Lee
  • Course Format: Virtual, self-guided
  • Course Duration: October 6-31, 2025
  • Access to Course: An invitation into the online classroom will be emailed to you typically the Wednesday prior to the start of the course. If you haven’t received the invite by the following morning, you can forward the confirmation email to info@ugotclass.org for a prompt response.