ONCE0537 - Video Marketing
Course Description
Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.
Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.
No discounts apply to this online course.
Course Outline
Unit 1
Video Marketing Essentials & Techie Tools
- Camera equipment
- Lighting & Sound
- YouTube 101
Unit 2
Crafting Compelling Content
- Scripts
- What type of video to shoot & when
- Keywords are key
Unit 3
Hooks, Headlines & Traffic Building Secrets
- 5 Hot Hooks
- Create Attention-Grabbing Headlines
- Video Search Engine Optimization
Unit 4
The Details That Deliver
- Video idea Hot Zones
- Promotional videos that pop
- Sales Video Script
Learner Outcomes
Course outcomes
- At the end of this course you will know the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles.
- You will have a script or “formula” to follow that will help you to shoot content with ease for both educational and sales purposes.
- You will know how to increase search engine optimization with your videos for better rankings in Google and YouTube.
- You will understand how to do target market research and shoot videos based on that research
Course objectives
- To address the technical tools necessary to create compelling online video
- To provide students with video marketing skills to grow their businesses, market their books, products or programs
- To address how video can be used to generate brand identity, to gain media exposure and increase your credibility within your market
- To provide insider video search engine optimization secrets to dominate Google and YouTube with your videos
- To discover how to choose video topics that will generate views and help you create a raving fan base
Notes
Instructor: Rob Lee is an entrepreneur, author, and Google Geek. Rob’s secret for success: simple online video. He has fans worldwide with over 750,000 video views and more than 7,000 YouTube subscribers. He is a YouTube video makin’ entrepreneur happiest helping people live their dreams. Rob is a YouTube partner, creating entertaining, and informative videos. For the past several years he’s been teaching his YouTube secrets to anyone looking to build brand identity or to use video to get their messages to the masses.
Applies Towards the Following Certificates
- Video Marketing Certificate (Online) : Video Marketing Certificate