Course Description

Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back. This is a one-month, online course.

Course Outline

Unit 1: Copywriting Essentials

  • How to tell the difference between bad copy and good copy

  • The art of the perfect sentence

  • Developing your message

  • Crafting your document roadmap

  • Adapting your style to the audience and message


Unit 2: Getting to the Point

  • Clarity and brevity: Less is more

  • Active vs. Passive Voice

  • Cutting the clutter

  • Using concrete examples and avoiding unwarranted superlatives


Unit 3: Self Editing

  • Leaving yourself time for revisions

  • Avoiding common grammar mistakes and punctuation pitfalls

  • Subject, verb and object agreement

  • Fact checking

  • The benefits of having an in-house style guide


Unit 4: Creating Attention-grabbing Press Releases

  • Writing benefit-driven copy

  • Setting the right tone

  • Language to use and language to avoid

  • Writing a great headline


For more details about this course, click on the link below.

Effective Copywriting - Temple University Ambler - LERN - UGotClass (yougotclass.org)

Applies Towards the Following Certificates

Enroll Now - Select a section to enroll in
Section Title
Effective Copywriting (online)
Online, self paced
Jul 04, 2023 to Jul 28, 2023
Delivery Options
Course Fee(s)
Course Fee non-credit $195.00
Section Notes

This UGotClass course is a one-month, self-paced online course. This section is scheduled for July 4-28, 2023. There are no set meeting dates or times.

No discounts apply for Online Classes. Students will be emailed online course access from LERN/UGotClass on the Wednesday before the first class meeting. 

Cancellation, Withdrawal and Refund Policy

A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. For courses costing $75 or less, the withdrawal fee is $10 per course. No refunds will be given after that time. E-mail your withdrawal request to: NCCE@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded.

For more information contact us at NCCE@temple.edu or 267-468-8500.