Loading...

Course Description

Being able to write a good news story, press release or publicity notice is a skill that can set you apart in the work place.  Getting the word out is an essential activity for every organization.  Acquire the skills that good journalists have and learn how to craft a news story, press release or publicity notice that will get attention.

 

Course Outline

Agenda
Unit 1: The Skills good journalists have

  • What journalists know how to do
  • How to think like your audience
  • Kinds of publicity notices
  • Keys to successful publicity notices

Unit 2: Writing a good news story

  • The inverted pyramid
  • The 5 Ws and H
  • How not to bury the lead
  • Writing a good headline for your story

Unit 3: Creating the Successful Press Release

  • The press release format
  • Quotes, how many to use, who to quote and how
  • How and where to highlight your organization and contact
  • Avoiding the direct sales pitch

Unit 4: Distributing Your Press Release

  • Targeting media, journalists and audiences
  • Email press releases
  • Print press releases
  • Getting attention 

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Section Title
Writing News and Press Releases
Type
Online-fixed date/synchronous meeting(s)
Dates
Jun 03, 2024 to Jun 28, 2024
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $195.00 Click here to get more information
CEUs
1.6 CEUs
Section Notes

This online class is self-paced (no live-Zoom meetings).  This course section is scheduled for June 3-28, 2024. There are no set meeting dates or times.

NOTE: Students will receive Online Course Access from LERN/UGotClass the week prior to class starting. 

Questions about this course? Contact the Office of Non-Credit and Continuing Education at NCCE@temple.edu or 215-204-4866.

Cancellation, Withdrawal and Refund Policy: A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. For courses costing $75 or less, the withdrawal fee is $10 per course. No refunds will be given after that time. E-mail your withdrawal request to: NCCE@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded. 

Section Title
Writing News and Press Releases
Type
Online, self paced
Dates
Aug 05, 2024 to Aug 30, 2024
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $195.00 Click here to get more information
CEUs
1.6 CEUs
Section Notes

This online class is self-paced (no live-Zoom meetings).  This course section is scheduled for August 5-30 2024. There are no set meeting dates or times.

NOTE: Students will receive Online Course Access from LERN/UGotClass the week prior to class starting. 

Questions about this course? Contact the Office of Non-Credit and Continuing Education at NCCE@temple.edu or 215-204-4866.