ONCE0390 - Online Advertising
Course Description
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well. No discounts apply this course.
Course Outline
Learner Outcomes
- Have an overall understanding of how online advertising works;
- Possess guidelines on how to create, maintain and analyze Google AdWords and Facebook Ad campaigns;
- Know how to test and improve your online advertising strategies;
- Gain the technical knowledge to utilize and analyze results using Google Adwords and Facebook Ads;
- Know how keyword variations, related keywords, language and estimated click-per-pay statistics can improve your online advertising results.
Notes
Instructor: Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic. He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Applies Towards the Following Certificates
- Digital Marketing Certificate : Digital Marketing Certificate