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Course Description

Does “branding” sound like a full–time job to you? As an entrepreneur, how can you handle this with so much else to do? Uncover answers to questions such as: What is branding, and what does it mean for your business? What do you have to do to establish it? What are the major elements of a brand? When should you use it, and what should you do? What is the difference between branding strategy and branding tactics? How do you share your brand? What does it mean to have a long-term, comprehensive plan?

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