ONCE0388 - Improving Email Promotions
Course Description
Course Outline
Learner Outcomes
At the end of the course, you will:
- Have an overall understanding of how email promotion works and how email promotions are delivered to people;
- Possess guidelines on how to write effective email copy;
- Know how to avoid spamming people and how to target emails to those people most interested in your product or service;
- Gain the technical knowledge to understand how commercial email vendors function and how to work with a commercial email vendor to optimize email promotions;
- Know when to email, what to email, and how to analyze your email response rates, including open rates, click through rates, and conversion rates.
Notes
Instructors: Dan Belhassen and Susan Hurrell
Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic. He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.
Applies Towards the Following Certificates
- Digital Marketing Certificate : Digital Marketing Certificate