As technology advances, digital expertise is increasingly valuable. The Certificate in Digital Advertising will provide you with the opportunity to expand your digital skill set, build your career, and enhance your personal brand. This online certificate program is taught by well-respected professors with real-world experience.
The four required courses to earn the SMC Plus Certificate in Digital Advertising are:
- Web Design and Development (January 9 to February 10, 2017)
- Search Engine Optimization (February 13 to March 17, 2017)
- Social Media Marketing (March 20 to April 21, 2017)
- Digital Analytics and Reporting (TBD - please call our office at 267-468-8500 for dates)
Courses are taught online during a five-week period. Students learn independently at their own pace through pre-recorded video/audio lectures and reading materials that are provided in advance. Students and instructors will meet synchronously online for one hour per week at a specified time through WebEx. This enables students and instructors to get to know each other and to build valuable relationships. A computer with a camera, a headphone, and a high-speed internet connection to join the sessions are required. Take any of these courses individually, or all four courses to earn the SMC Plus Certificate in Digital Advertising.