This course helps people transform great ideas into actionable business models. Don?t have a great idea? No problem. This course also examines the creative process behind developing new concepts and the ability to screen for the best ideas. Learning activities cover understanding risk, researching the market and competition, analyzing profitability and setting achievable goals within the structure of a focused strategic business plan. This course is highly interactive and examines the success and failures of past entrepreneurs, while offering practical tools and techniques to better market and operate a business.