ONCE0151 - Introduction To Social Media
90940
Delivery Options
Online
Office of Non-Credit and Continuing Education
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Course Description
Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social networks.
Your instructor is a nationally known speaker, consultant and trainer on social networks and social media.
Online, one month, $195; Jennifer H. Selke, instructor.
No discounts apply to online courses.
Course Outline
Unit 1
How Marketing has Changed and Where Social Networks Fit?
- How is marketing changing?
- Who is your customer & where are they online?
- What role does content play?
- What are the trends on the horizon?
Unit 2
Where to Start? Strategy, Listening, & Accounts
- Start with a plan: Developing a social media marketing strategy.
- Where does listening & engagement fit into strategy?
- Learning to use some basic tools
- How are organizations using social media?
Unit 3
What Do Social Networks Fit in Your Business?
- A general overview of social sites that may fit your marketing goals.
- Where are your customers and how are they using social media?
- How to set up social network profiles?
- Can you measure the return on your investment?
Unit 4
Using Facebook to Promote Your Brand and Engage Your Customers
- The Basics of Facebook: Personal & Business Applications
- How to Set-up Your Facebook Page
- Using Content and Posts to Boost Engagement
- Case Studies on How Businesses Use Facebook
Learner Outcomes
Course outcomes
Upon successful completion of this course you will:
- Be able to use specific success metrics to evaluate the appropriateness of different sites
- Create clear goals and objectives for improving business success through social media
- Create strategies for incorporation of social media into your overall business plan
- Track and evaluate the impact of social media on meeting your business goals
Course objectives
- To provide the student with a clear understanding of what social media are
- To provide information and examples of how businesses are using social media
- Through the use of case studies, give students information on how to employ social media in for a variety of business applications
- To give students information about the forces making social media a necessity as a business tool
About Online Learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It's easy. It's fun.
Notes
Instructor: Nicole Siscaretti, a nationally known speaker, consultant, and trainer on social networks and social media.
Applies Towards the Following Certificates
- Social Media for Business Certificate : Social Media for Business Certificate
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