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Course Description

How do traditional, internet and mobile advertising differ in their ability to track and analyze responses? What key measurement metrics are used by each form of media? What analytic tools are used? What is the impact of social media and electronic word-of-mouth marketing, and how can these be measured? Students will learn key digital measurement terms and methods of analysis. 

Notes

This online course is taught by Michael Fibison, PhD, VP Sales, North Jersey Media Group, USA Today Network

Synchronous online class sessions will meet on Thursdays, from 7 to 8 PM.

 

Recommendations

A computer with a camera, a headphone, and a high-speed Internet connection to join the session are required.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Digital Analytics and Reporting
Type
Online-fixed date/synchronous meeting(s)
Days
Th
Time
7:00PM to 8:00PM
Dates
Nov 14, 2019 to Nov 21, 2019
Type
Online-fixed date/synchronous meeting(s)
Days
Th
Time
7:00PM to 8:00PM
Dates
Dec 05, 2019 to Dec 19, 2019
Schedule and Location
Contact Hours
5.0
Location
  • Online Learning
Course Fee(s)
Instructors
  • Michael Fibison
Section Notes

Live Synchronous Sessions are on Thursdays, from 7:00 PM - 8:00 PM, EST, on: November 14, 21, December 5, 12, and 19, 2019. NOTE: No Class on Thursday, November 28, 2019  (Full course dates run from November 11 - December 20, 2019)

NOTE: A computer with a camera, a headphone, and a high-speed Internet connection to join the sessions are required.

*Temple Employee discount available. Please email ncregistrar@temple.edu for the discount code. Or, call 267-468-8500.

Payment is due upon registration. A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. No refunds will be given after that time. E-mail your withdrawal request to: course.withdrawals@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded. If you have any questions, call the Office of Non-Credit and Continuing Education at 267-468-8500.