How do traditional, internet and mobile advertising differ in their ability to track and analyze responses? What key measurement metrics are used by each form of media? What analytic tools are used? What is the impact of social media and electronic word-of-mouth marketing, and how can these be measured? Students will learn key digital measurement terms and methods of analysis.
This online course is taught by Michael Fibison, PhD, VP Sales, North Jersey Media Group, USA Today Network
Synchronous online class sessions will meet on Thursdays, from 7 to 8 PM.
RecommendationsA computer with a camera, a headphone, and a high-speed Internet connection to join the session are required.
Applies Towards the Following Certificates
- Digital Advertising Certificate (online) : Digital Advertising