Course DescriptionThis is the fifth workshop in the ten week Entrepreneurial Success Workshop Series. Upon completion of Competitive Intelligence, students will: be able to identify the industries their business will be operating in (NAICS/SIC), understand how the economy in general and seasonality affect business, identify tools necessary to analyze competition, understand market share concepts, understand direct vs. indirect competitors, and complimentary products.
Understand the difference between emerging, growing and maturing industries & considerations for each
Be able to identify the industries their business will be operating in (NAICS/SIC)
Recognize how seasons & the economy in general affect business
Have the tools necessary to identify competition
Understand market share concepts
Understand direct vs. indirect competitors