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Course Description

A project and activity based course, you will get the opportunity to practice with Google Analytics for more advanced learning and skill development.  Your instructor will work with you on implementing  Google Analytics for your own website. You will come away wiith the skills necessary for employing this most useful tool.
 

Course Outline

Agenda

Unit 1

Google Analytics Setup

  • Your Google Analytics Account
  • Navigating Google Analytics
  • Google Analytics Reports and Dashboards

Unit 2

Google Analytics Reports

  • Acquisition Reports
  • Behavior Reports
  • Conversions
 

Unit 3

Google Analytics Data Collection

  • Categorizing Users and Sessions
  • Applying Configuration Settings
  • Generating Reports

Unit 4

Creating Custom Dimensions and Metrics

  • Analyzing Data
  • Event Tracking
  • Applying Demographic Filters

Notes

This self-paced 4-Week Online course is offered through partnership with LERN/UGotClass (No Live-Meetings).

No discounts apply to this Online Course. 

This course is part of the Google Analytics Certificate Program.

Applies Towards the Following Certificates

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