ONCE1116 - Podcasting
Course Description
Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business. Learn how to take your business or hobby and turn it into a podcast. This step-by-step class will take you from start to finish and cover the required elements needed to get your show online. Come to class with your idea and end with your show online for all to hear.Course Outline
Unit 1
Starting a Podcast for Businesses or Pleasure
- What is a podcast and how it works
- Finding your target audience and goals
- What type of podcast will work for your clients: interview style, panel discussions, host lectures
- How long your show should be and what should you call it
- What realistic expectations and options are for the total number of shows you will produce
- Including Audio and Video options of your shows
Unit 2
Setting-up your Show
- Best equipment for you (microphones, computers, headphones, mixing boards) - budget options as well as full professional set up
- Finding audio files to make the “bumpers” for your show
- Options for editing files on a mac or PC
- Where to host your show files and setting up a website
- Submitting to iTunes, Stitcher and other podcast directories
Unit 3
Recording Your Podcast
- How to set up a studio in your home
- What is a good on-the-go podcast set up?
- Talking to others outside of your business
- Tips on recording your podcast for good audio quality
- Setting up simple camera and lights if you are incorporating video
Unit 4
Marketing and Promoting Your Podcast
- Getting the word out about your show
- Making money with subscriptions
- Building a community around your podcast
- Reaching current AND new clients
- How to use your podcast to grow your leadership position in your industry
- Being an effective marketer without being an obnoxious sales person
Learner Outcomes
Course outcomes
Upon completion of this course you will:
- Feel confident purchasing and setting up the right equipment for the show you want to run
- Discover what topics work for your business or personal goals
- Gain practical experience producing a podcast
- Know how to get your podcast out to a large audience
- Use your show to maximize your business marketing
- Learn how to make money from your podcast
Course objectives
- Identify how podcasts can be used to grow your business or hobby
- Learn how to choosing the right equipment and where to host your files
- Learn how to record an audio or podcast
- Discover the types of podcasts and which one works best for your goals
- Reach the maximum audience by getting listed on iTunes, Stitcher.com and all of the major podcast directories
- Develop a marketing strategy to coordinate your business goals with a podcast people will look for and get excited about
Notes
Matt Honsberger has been involved in many avenues including teaching, high-ropes instructor, full-time camp director and now as a digital media consultant, world-traveller and Executive Producer of Podcasting with Go Camp Pro. In his current role, he manages and produces 5 Summer Camp related podcasts (CampHacker, Camp Code, The Day Camp Pod, First Class Counsellors and The Camp Owners Podcast) as well as co-hosting First Class Counsellors.
In everything that he does, Matt is passionate about serving people and building communities. That's really what Podcasting is about. We produce content to be useful to people - and whether it's used for entertainment, education or a little bit of both you can make a difference through building a community of listeners.
Class Participation:
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom (1 – 2 Business Days after Registration). You will have a password and use your email address and password to gain access. You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.