Course DescriptionIdeally, your event generates multiple sources of revenue. An important source for many events is corporate sponsorship. In the first of two electives on corporate sponsorship, you’ll develop a broad understanding of corporate sponsorship, how it works, and how this business initiative plays a role in your event. You’ll also gain the tools and techniques you need as an event leader to best work with your sponsors and meet their needs in the overall management of your events. Students will learn what corporate sponsorship is, how corporate sponsorship differs from corporate underwriting, why corporations sponsor, the tools of corporate sponsorship, best practices for event leaders working with corporate sponsors, and how to know if your event is ready for sponsors.
Prerequisite: None. Recommended: Corporate Sponsorship I (STHMEL0006).
RecommendationsThis is part one of a two part class. Each part counts as an individual elective course and it is not required that you take them together. However, it is highly recommended that Corporate Sponsorship II and Corporate Sponsorship II are both attended.
Applies Towards the Following Certificates
- Event Leadership Executive Certificate Program : Elective Courses