ONCE0550 - Program Evaluation for Nonprofits
Course Description
Enhance your understanding of program evaluation within the nonprofit context. Find out how to improve your evaluation planning, data collection, data analysis and data use. Special attention will be paid to the real-world challenges that organizations may face when conducting evaluation, including staff time, costs and reporting evaluation results to funders. By the close of the course, you will have a complete program logic model and evaluation plan ready for implementation. This is a one-month, online course. No discounts apply.
Course Outline
Unit 1
Introduction to Nonprofit Evaluation & the Logic Model
- What evaluation is and is not
- Why evaluation is important to nonprofit organizations and why your funders are asking you for it
- Planning for evaluation begins when you apply for the grant
- Types of evaluation, and the approaches best suited to nonprofit programs
- Planning tools for evaluation – introduction to the logic model
- Crafting accurate, concise outcome statements
Unit 2
Creating an Evaluation Plan
- What an evaluation plan is and why you need one
- Using outcomes from our logic model to create your evaluation plan
- Setting priorities for your evaluation (navigating barriers based on budget, funder requirements, staff time and staff capacity)
- Creating indicators for your outcomes
- Defining benchmarks and targets where appropriate
Unit 3
Collecting the Data
- Taking stock of the data you already use
- Making data collection systematic
- Choosing and/or creating data collection tools – output information, surveys, interviews, focus groups
Unit 4
Analysis, Reporting and Use – Putting it All Together
- Appropriate analysis of the common data collection tools covered in Unit 3
- Common analysis mistakes and how to avoid them
- Reporting to various stakeholders (funders, donors, Board of Directors and the community)
- Using data for program improvement
Learner Outcomes
Course outcomes
At the end of this course, participants will:
• Understand what evaluation is, and what it is not.
• Be able to identify steps your organization can take right away to improve evaluation activities.
• Possess a completed program-logic model and evaluation plan.
• Know how to collect and analyze data properly.
• Know how to use that data to improve programs and report to funders and stakeholders.
Course objectives
- To provide a basic understanding of evaluation in the nonprofit context
2. To provide tangible, useful information on how nonprofit professionals can plan and implement evaluation activities
3. To provide a basic understanding of how evaluation data is used in the nonprofit sector and how participants can improve their use of that data
4. To address the real-world challenges that nonprofit organizations face in conducting evaluation, and provide realistic solutions
Notes
Instructor: Myia Welsh, MSW, has over 12 years of experience working in the nonprofit sector. As an evaluation consultant, she works with nonprofits and foundations to evaluate what differences programs are making, to help them understand how programs can be improved, and to provide training for organizations that are interested in increasing their evaluation capacity. Some of her clients have included the National Human Trafficking Resource Center, Migrant Clinicians Network, the Washington Area Women’s Foundation and the Ford Foundation. Myia holds a Master of Social Work Degree with a concentration in Social Policy and Program Evaluation from the University of Michigan.
Applies Towards the Following Certificates
- Non-Profit Administration Certificate : Certificate in Non-Profit Administration