Working in any organization requires written communication in a wide range of formats, for multiple audiences. In this class, you'll learn practical techniques for producing professional business communications. You'll practice writing strong openings that grab attention; making your ideas flow smoothly and logically; choosing an appropriately professional and friendly tone; and combining your skills to create effective written materials.
By the end of this program, participants will:
- Create organized and strategic communications by developing objectives and considering the audience;
- Write using proper grammar and language;
- Design readable communications with appropriate formatting and structure;
- Become persuasive writers using powerful and action-oriented words.
Cathy is the Assistant Dean for Talent and Staff Development, Community and External Outreach at the Villanova School of Business (VSB) at Villanova University. She is responsible for all communications and marketing for VSB including alumni and advisory council communications, media relations, advertising, sponsorships, marketing of all graduate and entrepreneurial programs including executive and online programs, and rankings communications. She also leads and manages talent development and community and external outreach for the School. Cathy is also an adjunct faculty member in the School of Business, teaching Corporate Responsibility & Regulation and business writing at VSB.
Before joining Villanova, Cathy worked at the Vanguard Group in various senior roles in legal, marketing and communications; at CIGNA in corporate communications, and at CoreStates Financial Corp in human resources and communications. She holds a Juris Doctor and a Master of Journalism from Temple University and has an undergraduate degree in Communications from the University of Scranton.
Applies Towards the Following Certificates
- Certificate in Editing and Business Writing : Editing and Business Writing component