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Course Description

Working in any organization requires written communication in a wide range of formats, for multiple audiences. In this class, you'll learn practical techniques for producing professional business communications. You'll practice writing strong openings that grab attention; making your ideas flow smoothly and logically; choosing an appropriately professional and friendly tone; and combining your skills to create effective written materials.

A small icon of three steps with a flag on the top stepLearning Objectives

By the end of this program, participants will: 

  • Create organized and strategic communications by developing objectives and considering the audience;
  • Write using proper grammar and language;
  • Design readable communications with appropriate formatting and structure;
  • Become persuasive writers using powerful and action-oriented words.

A small icon of a pair of hands holding a resumeInstructor Biography

Cathy is the Assistant Dean for Talent and Staff Development, Community and External Outreach at the Villanova School of Business (VSB) at Villanova University. She is responsible for all communications and marketing for VSB including alumni and advisory council communications, media relations, advertising, sponsorships, marketing of all graduate and entrepreneurial programs including executive and online programs, and rankings communications. She also leads and manages talent development and community and external outreach for the School. Cathy is also an adjunct faculty member in the School of Business, teaching Corporate Responsibility & Regulation and business writing at VSB.  

Before joining Villanova, Cathy worked at the Vanguard Group in various senior roles in legal, marketing and communications; at CIGNA in corporate communications, and at CoreStates Financial Corp in human resources and communications. She holds a Juris Doctor and a Master of Journalism from Temple University and has an undergraduate degree in Communications from the University of Scranton.  

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Effective Business Writing
Type
Online-fixed date/synchronous meeting(s)
Days
M
Time
1:00PM to 3:00PM
Dates
Nov 16, 2020
Type
Online-fixed date/synchronous meeting(s)
Days
Th
Time
1:00PM to 3:00PM
Dates
Nov 19, 2020
Schedule and Location
Contact Hours
4.0
Location
  • Online Learning
Course Fee(s)
course fee non-credit $249.00 Click here to get more information
Section Notes

This course is held online. Classes will meet via Zoom: the Zoom link will be sent to you in advance of the first meeting. There will also be some self-paced work to complete between class sessions.

Questions about this course? Contact the Office of Non-Credit and Continuing Education at ncregistrar@temple.edu or 267-468-8500.

Cancellation, Withdrawal and Refund Policy

A participant who withdraws from a non-credit course, in writing, up to one-week prior to the starting date of the course, will receive a refund, minus a $25 withdrawal fee; for all certificate programs the withdrawal fee is $50. For courses costing $75 or less, the withdrawal fee is $10 per course. No refunds will be given after that time. E-mail your withdrawal request to: course.withdrawals@temple.edu. Please note that if you do not officially withdrawal from a course and you do not attend the course, you are still responsible for payment. Temple University reserves the right to cancel a course for any reason. If the course is cancelled, you will be notified and your entire tuition will be refunded.