ONCE0396 - Entrepreneurial Marketing
Course Description
To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts. No discounts apply to online courses.
Course Outline
Unit 1
The Customer as the Driver
- Marketing Decisions Framework
- Positioning Your Product or Service
- Marketing Strategies and Goals
Unit 2
Communicating Value to Customers
- Key Selling Messages
- Creating Emotional Connections
- Personal Selling
- Networking: Your 30-Second Introduction
Unit 3
Creating a Strong Brand
- Managing the Marketing Mix
- Marketing on a Shoestring Budget
- Your Marketing Calendar
- Implementing Your Plan
Unit 4
Building Customer Relationships
- Tools to Meet Your Strategic Goals
- Online Opportunities and Social Media Checklist
- Generating Buzz: Word-of-Mouth Marketing
- Measuring Effectiveness
Learner Outcomes
Course outcomes
Upon successful completion of this course, you will:
- Possess an understanding of your customers to support your marketing efforts.
- Know the steps to build a strong brand.
- Have a marketing calendar and budget.
- Know which marketing tools will be most effective for your business.
- Have key selling messages for your business.
Course objectives
- Increase your understanding of your customers and the best ways to reach them and keep them.
- Develop a flexible framework to evaluate marketing decisions to successfully grow your business.
- Identify effective selling messages.
- Learn how to build your brand on a limited budget.
- Gain practical skills and tips to help you start marketing your business today.
Notes
Instructor: Kathy Nadlman, is an entrepreneur, consultant, professor, and author. She has led entrepreneurship initiatives as a consultant for the Kauffman Foundation, the largest foundation devoted to entrepreneurship, including curriculum development and contributing to Kauffman’s textbook on entrepreneurship. She has also worked extensively with start-ups and growing businesses as the regional director of a Small Business Development Center.
This course is part of the Entrepreneurship Certificate Program.
Applies Towards the Following Certificates
- Entrepreneurship Certificate : Entrepreneurship Certificate