Utilize the techniques of creative nonfiction to give your news releases, intranet copy and brand marketing the zing of a winning novel. Choose spirited words to write powerful paragraphs. Use details and quotations to show, not tell, the story. Master anecdotes and vignettes for use in case studies and profiles of satisfied customers. Recognize excellent beginnings and extraordinary endings. Learn to use parallel construction. Understand and master scene-by-scene construction. Weave clever images into your tale. Focus on details. Whether you write for internal or external audiences, for print or online media, you can benefit from this refresher course on writing. This class assumes you know the basics.