ONCE0387 - Integrating Social Media into Your Organization
164248
Delivery Options
Online
Office of Non-Credit and Continuing Education
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Course Description
Take away a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Then your instructor will help you choose which social network tools are right for your situation, and then integrate them into your web site to develop a social networking strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.
Online, one month, $195, Jennifer H. Selke, instructor.
No discounts apply to online courses.
Course Outline
Unit 1
Running a Community and Creating Your Own Social Network Using Ning
- Online Communities and Creating Your Own Social Network with Ning
- Top 5 Considerations When Starting a Social Network
- What Goes into Build a Great Social Network
- What is an online community manager
- What is Ning and How to Use the Platform
- Examples of Companies Using Ning
Unit 2
What Tools to Use for Your Organization
- What tools and platforms will help get content on the web
- Readings on top new tools to consider
- How to select which tool to use
- How video fits into online marketing
- Organizing and collaborating with Google products
- How to take advantage of mobile and local in applications and search
Unit 3
Integrating Social Platforms into Your Web Site
- Discovering how web design has changed and what is needed for true integration
- Understanding elements on websites that increase interaction, engagement, search engines findability
- Learn best practices for website usability and landing page design
- Discuss how your sites compare and generate next steps that will improve your business
Unit 4
Developing a Manageable Work Flow: Time, Resources, Policies, and Trends
- Developing a Manageable Work Flow
- Time and Resources: How do you know where to spend your time?
- Target Social Media Influencers to Boost Traffic and Sales
- Is Your Company Ready for Social Media or Are They Holding You Back?
- Trends - What's Next or Are We Still Working on Last Year's Trends?
- Social Media Policies and Planning For A Crisis
Learner Outcomes
Course outcomes
Upon successful completion of this course you will:
- Be able to create your own private social media using Ning
- Be able to work socially using existing resources such as Google Docs and calendars
- Move your website to an interactive Web 2.0 site
- Select the best social media tools for your business
- Develop a strategic plan for the implementation of a social media initiative
Course objectives
- To give students knowledge about how social media should function within an organization
- To provide the necessary tools for creating and implementing a social media strategy
- To provide direction on how to facilitate smooth integration of social media into existing marketing and communication strategies
- To provide guidelines for evaluating which social media are most appropriate within your business setting
About Online Learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It's easy. It's fun.
Notes
Instructor: Dr. Jennifer H. Selke, is fueled by her drive to connect people with meaningful work, and is dedicated to building bridges between millennials—individuals born in the 80s and 90s—and employers. Her consulting firm, WorkStrengths, provides career coaching services for 20-somethings, recent graduates, and new hires. Jennifer uses her insider understanding of millennials to train and educate a multi-generational workforce on how to develop, manage, leverage, and retain this the youngest generation of workers.Applies Towards the Following Certificates
- Social Media for Business Certificate : Social Media for Business Certificate
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