ONCE0386 - Marketing Using Social Media
164186
Delivery Options
Online
Office of Non-Credit and Continuing Education
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Course Description
Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. No discounts apply to online courses.
Your instructor is a director of marketing for a national association, and writes and speaks on the topic.
Online, one month, $195, Suzanne Kart, instructor.
Course Outline
Unit 1
Social media as a two-way communication
- The customer-business relationship
- The power of viral marketing
- Building customer loyalty with social media
- Using social media to brand your organization
Unit 2
Creating, marketing and communicating using Blogs
- How blogs got started
- Writing blogs for work and business
- Marketing and promoting your blog
- Business strategies for blogs
Unit 3
How to use Twitter
- Uniqueness of Twitter
- Creating tweets and messages
- Doing research and information gathering with Twitter
- Integrating Twitter with other publicity
Unit 4
LinkedIn: a social media for professionals
- Why businesses and professionals use LinkedIn
- How LinkedIn distinguishes itself among social networks
- Getting connected with LinkedIn
- Case studies and examples of business and professional uses
Learner Outcomes
Course outcomes
Upon successful completion of this course you will:
- Be able to identify and use social media sites best suited to your business needs
- Set up social media groups for communication with clients and customers
- Use social media as a means to build customer loyalty and achieve a variety of business goals
- Use social media to “put a face” on your organization and brand
- Be able to create a profile that best serves the goals of your organization and maximizes communication
Course objectives
- To provide information on why customer-business communication is more critical than ever and how to improve it
- To clarify the growing importance of interactive sites
- To provide information about why relationships are becoming more important than ever in business
- To provide information on how to use social networking to achieve key marketing goals
- To provide information on the power of viral marketing and how to use it
- To get hands-on experience exploring a variety of social media sites
About Online Learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It's easy. It's fun.
Notes
Instructor: Nicole Siscaretti, a nationally known speaker, consultant, and trainer on social networks and social media.Applies Towards the Following Certificates
- Social Media for Business Certificate : Social Media for Business Certificate
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