Course DescriptionSearch Engine Marketing has become a fundamental part of the marketing mix. 80% of people go to Google first when searching for information online, which gives companies the opportunity to be present in the search engine results. You will gain an understanding of the fundamentals of search, the strategy behind it, and how you can integrate it into your marketing efforts.
NOTE: This course will be offered next in the 2020 Spring Semester.
RecommendationsA computer with a camera, a headphone, and a high-speed Internet connection to join the sessions are required.
Applies Towards the Following Certificates
- Digital Advertising Certificate (online) : Digital Advertising