Course Description

Social media is an essential component of a company's marketing plan and identity. You will learn the strategy around developing and deploying social media marketing for a business, and how to convert fans to customers and measure success. Topics include:

  • social etiquette,
  • organization and operation of social media strategies, and
  • the historical lead-up to this new industry.

This course provides practical knowledge and real-world skills in implementing a social media strategy, developing social media content, and keeping up with continually evolving technology and tools. 


This is an online course with live synchronous meetings via Webex. 

You will need regular access to a computer with an internet connection and a built-in or external webcam and microphone. High speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience. 

Applies Towards the Following Certificates

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