ONCE0710 - LinkedIn Content Marketing & Thought Leadership

Discover how to influence the top social networking platform leveraged by B2B marketers. LinkedIn produces 80% of leads generated through social networks. Learn how to deliver the right content to the right people, on the best times and days of the week. Understand how to leverage status updates on your home page, and in LinkedIn groups; how to leverage the LinkedIn Publisher platform for original content to reach past your network; and how to curate content specific to your industry on a consistent basis. Companies that know how to market on LinkedIn are the ones that will be reaping the big results. Uncover tools to craft an effective content marketing strategy that will help you generate and convert more leads by leveraging LinkedIn.